“Food for Elders” – Innovation Call to Develop Elderly-Friendly Food Products

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Singapore is one of the most rapidly ageing countries in the world – by 2030, one in four Singaporeans will be aged 65 and above. This provides both market opportunity and a social need for new food products designed for elderly consumers, given their unique needs and preferences vis-à-vis mainstream consumers.

“Food for Elders” is an initiative under FoodInnovate to assist food companies in developing food products designed for elderly consumers in Singapore. Under the initiative, food companies will develop new elderly-friendly food products that can address problem statements provided by participating hospitals and nursing homes (Lead Entities). Food companies will work with innovation partners in the product development process, as well as with Lead Entities for product validation.


Enterprise Singapore is looking for companies that are interested to develop elderly-friendly food products with features that can address the unique needs and preferences of elderly consumers in Singapore. Companies with selected proposals will work with elder-care institutions and food innovation partners to develop and validate the new food products.

Please click on the challenge(s) below to view the details and submit your application. Interested parties should submit a concept proposal using the attached template (Annex 2) by 13 Jul 2018, 1200hrs.

Programme Outline

For programme details, please refer to the “Food for Elders” factsheet.

Programme/Event Date

1) Company Briefing

  • Briefing on the “Food for Elders” initiative and problem statements collated from Lead Entities
22 Jun (Fri)

2) Product Conceptualisation

  • Companies to conceptualise product and provide brief write-up on proposed product to be developed. (See Annex 2 for template.)
  • Proposals will be routed to Lead Entities for matching and selection
  • Deadline for project proposal submission on “Food for Elders” website: 13 Jul (Fri)
Jun to 13 Jul (Fri)

3) Discussion with Partners and CDG application submission

  • Companies with shortlisted proposals to link-up with Innovation Partners and Lead Entities to refine product concept and discuss the product development process
  • Companies requiring financial assistance can tap on Capability Development Grant. Deadline for submitting CDG application on Business Grant Portal: 24 Aug (Fri)
    • Project proposal (see Annex 3)
    • Letter of Interest (LOI) from Lead Entities (see Annex 4)
    • Supporting documents


  • The project and qualification of cost items will be subject to Enterprise Singapore’s evaluation at the point of grant application.
  • Companies are encouraged to discuss the project scope and supportability with ESG prior to submitting the application.
Jul to 24 Aug (Fri)

4) Product development and validation with innovation partner and Lead Entity

  • Companies to embark on product development with innovation partner and Lead Entity
  • Companies to also arrange for validation of products with Lead Entity

Sep 2018 - 3Q 2019

Devt timeline may vary depending on the project.

5) Product exhibition

  • Companies will be required to exhibit developed products at stipulated event(s)
  • Event(s) will be confirmed at a later date
[TBC] 3Q/4Q 2019

You may also wish to refer to briefing materials from the “Food for Elders” briefing & workshop (below).


[Registration closed] “Food for Elders” Briefing & Workshop

Interested food companies are invited to attend a briefing and workshop to be held on Friday, 22 June 2018. The problem statements will be released at the briefing.

Time Programme
0900-0915 Registration and Introduction (PDF)

Knowledge sharing by:

  • Ms Michelle Teodoro, Food Science and Nutrition Analyst, Mintel - Market trends for elderly food products in Asia (PDF)
  • Ms Mary-Ann Chiam, Senior Principal Dietician, MAC Consultancy - Elderly needs in food nutrition and texture (PDF)
  • Mr Martyn Wong, Consumer Centric Innovation Manager, Food Innovation and Resource Centre (FIRC) - Examples of elderly-friendly food concepts (PDF)
1015-1030 Break
1030-1100 Briefing on “Food for Elders” initiative and release of problem statements (PDF)
1100-1200 Networking session with Innovation Partners and Lead Entities

Additional Info

For any enquiries, please send to:

Closing Date

Friday, 13 July, 2018 - 12:00

Briefing Date

Friday, 22 June, 2018 - 09:00

Briefing Venue

230 Victoria Street #10-00, Bugis Junction Office Tower, Singapore 188024

Briefing Instructions

Please click on the REGISTER button below (after you have login) to register for the briefing. You will need to CREATE AN ACCOUNT if you do not have one. Do note that the deadline for briefing registration is Monday, 18 June, 2018

Please arrive early on the day of briefing as you will need to register with security at the lobby.